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    The beauty app that might change everything

    23 Mar 2015 11:56 PM | Posted by
    bh's Carli Alman's picture
    bh's Carli Alman
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    I don’t know about you guys, but if an app can make my life easier, I’m all for it. Like the app that counts my calories and tells me how well (or, more likely, terribly) I’ve eaten that day.

    So you can imagine the speed at which I downloaded the new L’Oréal Paris Makeup Genius app when I discovered it was available here in Oz.

    The nifty app not only takes the guesswork out of buying L’Oréal Paris products, but it does so without you needing to swatch a thing.

    It uses advanced facial mapping technology to transform your front-facing iPhone and iPad camera into a mirror so you can ‘try on’ the products. You can either scan a L’Oréal Paris product barcode, or choose one from the database of products to see how it looks on before you buy it. You can also try on one of the read-to-wear make-up looks.

    The tech-savvy folk behind this app also made sure that the make-up products trialled and the looks tested are pretty true-to-life. With 64 facial data points and 100 different facial expressions, the app is intuitive enough to tell the difference between the skin of your lips, eyes and other facial contours, so the virtual make-up moves with you as you turn your head, blink, pout and move around.

    Here’s a shot of me trying out the L’Oréal Paris SuperLiner Gel Liner:

    And then I added the Colour Riche Extraordinaire in Rouge Soprano:

    And then I decided to go nuts and try out some of the looks they’ve got on there:

    It looks like I’ve legitimately put the make-up on, right?

    The app is available – for free! – from today from the App Store and can be used on iPhones and iPads. There’s an Android version, too.

    Play around with it and let me know what you think!

    Will you download this app? Which L’Oréal product would you most like to virtually try?

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    Have you tried any of the products mentioned above?

    Review them now to earn points that you can swap for free beauty products in RewardsRoom.

    L'Oréal Paris SuperLiner Gel Liner
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    L'Oréal Paris Colour Riche Extraordinaire
    Write a Review

    63 Member Comments

    Gathered Pieces 26 Dec 2020 8:57 PM

    I have to try this app, looks like a lot of fun.

    Miss19 30 Apr 2017 3:29 PM

    I would try the app out

    annieleex 3 Apr 2016 1:58 PM

    awesome

    zigzagleft 26 Jan 2016 4:55 PM

    I tried out this app before which was pretty fun. But you need GOOD lighting for this to work. Otherwise you look like a clown. There also aren't very many products to choose from.

    TheUglyDuckling 9 Nov 2015 10:56 PM

    When this app first came out I thought the concept was amazing. When I actually tried it, it didn't work so well with my skin tones. I tried it again this weekend and still no dice :(

    lynx 5 Nov 2015 1:49 PM

    Wow this looks like a really awesome APP, it is amazing technology these days.

    mandymandy 27 Jul 2015 9:32 AM

    so gonna download this!!!!

    Neel8888 30 Jun 2015 10:19 PM

    That app looks pretty good. I hate downloading apps though, I never use them :/

    Temporary Princess 30 Mar 2015 11:09 AM

    I love this so much, I'm going to download it now!

    KissedByARose 29 Mar 2015 1:54 PM

    It looks a lot better than other apps I have tried

    naomi921 27 Mar 2015 3:08 AM

    This is awesome! Definitely going to download, i love loreal products and this just looks really fun to play around with.

    Elsje 26 Mar 2015 11:59 PM

    Thats pretty cool

    skitzkitty 26 Mar 2015 7:55 AM

    Does this work for foundation too? It's such a headache trying to get the right match!

    Jenniqua 26 Mar 2015 5:38 AM

    This looks like a lot of fun.

    Michele309 26 Mar 2015 1:24 AM

    Definitely like this for consumers....great concept. Just wish I had an IPhone to get the app

    Vi 25 Mar 2015 11:23 PM

    This sounds great and I'm sure other brands will follow.

    TheUglyDuckling 25 Mar 2015 11:17 PM

    I downloaded it last night after it was shared by a friend on Facebook. I was a bit bummed more products (including blush and foundation) weren't on there. More time to play I guess!

    Karen391 25 Mar 2015 9:08 PM

    Awesome, I am definitely getting this.

    Kassalee 25 Mar 2015 8:23 PM

    I saw this demonstrated on the Today show and I'm going to download it and have a play with it when I get the chance. Looks a great tool!

    fluffnut 25 Mar 2015 10:05 AM

    This is awesome!

    Ajax 25 Mar 2015 9:58 AM

    Oh how awesome! I'd better go download it!

    Bobbin01 25 Mar 2015 7:28 AM

    Looks like fun but I dunno I'd trust the colour matching based on the app, just in case the lighting is off.

    Meagan Roth 25 Mar 2015 7:22 AM

    wow that is so cool im gonna download it now :)

    IndieAna 25 Mar 2015 5:07 AM

    Sounds like fun!

    16amber 25 Mar 2015 1:50 AM

    This looks amazing, definitely downloading right now

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