How you buy makeup

Hi teiganwheeler,

Happy to help!

1) I prefer to buy online as easier for me less running around and can compare prices to get the best price. In saying that though IF there is a sale instore I can't help myself LOL

2) I always read reviews before purchasing now because I'm so fussy! If the items doesn't have 4 or 5 stars from majority of people then I won't bother

3) I don't follow any influencer's- all the reviews I look at are on BH only or from friends/family as I trust them more. I find an influencer will get paid to promote the product so wouldn't really trust them tbh.

4) * Google product * Go on supplier website * Read reviews on BH * Compare prices online/checkout sales * Buy online

Hope this helps!

Am I the only person thinking that if this is a legitimate university approved research project then an ethical approval number should be included as well as other details and not just a simple email address? Especially given that the info will be used in reports (what types of reports? Shared with who?)....

Suss for sure!!!

Do you prefer to shop for makeup in-store or online? Why?

I prefer in store as I like to see exactly what i am getting and I like to have it now rather then tomorrow but im like that with anything and not just makeup. I will order online if it is impossible for me to get to a store during a sale but this is very rare.

Do you read reviews or watch Youtube videos before making a new purchase? If yes, tell me why?

Not so much for makeup..No. For things like skincare yes...I will check bh for reviews because i trust these woman here to give their honest opinion.

Are you more likely to trust a review of a product from a friend/family member or from an 'influencer'? why?

I trust the woman here at bh. The ones I know and the ones that take part in the forums and the reason is as stated above that I know I can trust that they will give their honest thoughts on a product where as popular bloggers can often be paid for their articles which I feel has to sway them to the positive side.

Lastly, could you tell me in a quick bullet point form, how you typically go about buying a new product? e.g. watch a video, go into store to get colour, then buy online

Browse store, make my choice, purchase

OK, teigan, since you've only got my username, I'm game.

1. I prefer shopping for makeup in-store because colours on a computer screen aren't always true. I like to swatch products on my skin. I have bought makeup online a few times, but I'll only take that gamble if the item is on sale.
2. I watch Youtube makeup tutorials to pick up techniques that I can replicate with products I already own: I don't buy the products featured. I DO read a lot of product reviews, mostly on this website. I favour the reviews with info I'm looking for, eg. lipstick longevity after multiple cuppas, &c.
3. I don't follow "influencers," but I pay more heed to reviews from Bh members I've interacted with on this forum, or whose usernames I recognise from reading their other reviews. I only heed the recommendations from friends & family members who have the same concerns as me. Family & friend recs carry weight because they care about ME (they're going to be embarrassed if they recommend crap) & because they don't have a financial interest in getting me to buy a certain product.
4. Buying a new product:
   • I notice a new trend: on the street, in a Bh article or a Youtube video & wonder if it would suit me
   • I examine my stash of products to see if I can use something I own in a different way.
   • If I decide I want to buy a product, I read reviews here on multiple brands of similar products, favouring Australian-made items. Sometimes I also Google the item & check various brands' websites.
   • I narrow my list of products & swatch those items in-store to further narrow my list.
   • When I decide on an item, I go home & wait for a sale (I'm a tight-@r$#, haha!)
   • I keep checking online for sales, then go shopping in-store. Sometimes I buy my 2nd or 3rd choice if the price is good. I'll buy online as a last resort.

1. Do you prefer to shop for makeup in-store or online? Why?

• Mostly online as I have only a few good stores in my regional area so can’t really test in store which is what I’d prefer, no MECCA or Sephora here.

1. Do you read reviews or watch Youtube videos before making a new purchase? If yes, tell me why?

• I have several trusted YouTubers who have same skin tone and skin type as me so I will take their recommendations then check independent review sites like makeupalley as unfortunately BH don’t stock many of the brands I like so I can’t use this site much for reviews. Also this site doesn’t list basic information like skin tone, hair colour, skin type etc in its reviews so the reviews aren’t much use to me unless it’s someone I “know” from the forums.

1. Are you more likely to trust a review of a product from a friend/family member or from an 'influencer'? why?

• Trusted influencers more as I don’t know many people with my pale skin tone and skin type.

1. Lastly, could you tell me in a quick bullet point form, how you typically go about buying a new product? e.g. watch a video, go into store to get colour, then buy online

• if it’s a drugstore product I’ll just risk it and impulse buy in store during my weekly shop (particularly if it’s on sale like 40% off which happens regularly)

• if it’s a higher end product I will check ingredients on cosdna, read makeupalley reviews and watch several YouTube videos to get a wider opinion and also see the product in action

• mostly I will buy online as there’s so many deals and coupons as sites are very competitive

1. I prefer in-store for all base products (foundation, concealer, contour, bronzer) because I really need to see it on my skin and try it out first. For all other makeup products (eyeshadows, lipstick, highlighter etc), I prefer to buy online as it's usually cheaper and more convenient.

2. Yes. I read heaps of reviews and watch a lot of Youtube vids on a product before buying. I don't buy a lot of makeup so when I do, I try to make sure as much as possible that it is going to work for me.

3. I trust anyone who has the same skin type and tone to me, be it a family/friend or influencer. I'm more sceptical when it comes to trusting an influencer though, since they're usually paid to promote, so will usually do some extra research on the product used by an influencer before I commit to buy.

4. See a product on instagram/facebook or advised by friend/family, watch youtube videos and read online reviews, if it's a foundation or concealer I will go instore to try shades, then I'll research pricing to figure out best place to buy, buy online (as it's usually the cheapest), though I'll buy instore if there is a good gift with purchase or other deal happening

Goodluck with your paper!