The pursuit of prettiness: how far is too far?
How far is too far in the pursuit of prettiness? Tomato sauce in your tresses? A semen-infused facial? Breast enlargements for a 7-year-old? What about when it comes to prettying up the parts you can’t even see? If the most you do to keep your nether regions in top nick is book a monthly bikini wax and you consider a 7-minute Brazilian or a vagazzled vagina to be somewhat extreme, then be warned: the following may shock you…
A new Indian TV commercial for Clean and Dry Intimate Wash, a vaginal lightening product, has recently caused controversy after depicting a woman being ignored by her boyfriend – that is, until she showers with the aforementioned product and lightens the skin of her vagina by a few shades. Then of course it’s all sunshine, rainbows and spinning in each other’s arms. (Pretty much exactly what would happen in real life.)
Not only has the commercial added fuel to the feminism fire because the man is disinterested in his girlfriend until her vagina looks ‘better’, but it’s also caused widespread controversy about the ideal that whiter skin is supposedly considered more attractive. But are those views just a result of an overly-politically correct society, or should we be right in worrying that ads like these are conveying the wrong messages to women around the world? Or on the flip side, if a woman does want to change the appearance of her privates, shouldn’t she have access to the products to help her do it? Maybe if a lighter-hued vagina were a genuine concern for me I’d be loving everything this ad had to offer. What are your thoughts on the matter?
Do you think products/commercials like this send the wrong messages to women, or do you think it’s up to the individual as to how far they’ll go in the pursuit of beauty?